Radio trailer research

Radio trailer research

A radio trailer is usually between 30 and 40 seconds, this allows all the information needed to be transferred to the listener however it is short enough to keep the interest of the audience. A radio trailer should give information about the movie with things like the title, date of realise and sometimes the names of the main actors. Some adverts will also quote some of the reviews given for the film. A study has shown that both genders are more likely to listen to the advert if it has a male voice for the voice-over. For an effective radio trailer, it should include things like a voice-over, music and sound clips from within the movie, a slogan from the movie that is memorable to the audience. The radio trailer will often use terms and speech that makes the audience feel as if they are being directly addressed by the advertiser. Often the script will use repletion, persuasive language and superlative. It is important to use language that would be used by the target audience to make them more likely to want to watch the movie. Some trailers may use the voice of an actor in the movie to create a link between the audience and the movie.